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1. Cases In Financial Reporting 7th Edition Engel V Vitale

Industry and Strategy Analysis a. Porter has suggested five forces influencing the level of competition of firms in an industry.

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Applying these five forces to the specialty coffee industry: i. Rivalry amount Existing Firms: This is moderate in the specialty coffee retail industry.

There are many firms in retail operations who sell a cup of coffee. But not many offer the kind of experience that specialty coffee shops like Starbucks offer. Even the ones who do offer experience with coffee, not many among have a reach with such a large network of shops like Starbucks. Threat of New Entrants: This is low in the specialty coffee retail industry. For any new entrant to grow a network of stores like Starbucks is difficult. Also, Starbucks has positioned itself as a global brand that is widely recognized.

Threat of Substitutes: This is high in the specialty coffee retail industry. Many fast-food chains with a reach as wide as Starbucks are offering coffee and other beverages along with their food products. The beverages sold by them would be cheaper as they do not offer the specialty coffee experience. Tea and other caffeinated beverages sold in stores are also substitutes for coffee.

It all depends on how easily are they accessible, how price conscious are the coffee drinkers of these specialty coffee retail stores are. Buyer Power: This is low to moderate in the specialty coffee retail industry. Most of the buyers would come to specialty coffee for that ‘experience’.

They might not be price conscious. But how much of a higher price they would be ready to pay? Or are they brand-loyal enough to stay with their preferred coffee brand. Supplier Power: This is low in the specialty coffee retail industry. This industry has a large number of suppliers but small number of buyers of a size as huge as Starbucks.

Cases In Financial Reporting 7th Edition Engel V Vitale

So this industry has a low threat of suppliers. Income Statement i. ‘Company-operated stores’ are the ones owned by Starbucks. Any sales made through these stores are reported under this. ‘Licensing’ are where Starbucks entered into a licensing agreement with Kraft Foods to market some of its products.

‘Foodservice and other consumer products’ is the revenues generated from selling its products through institutional food service companies that service business, education, office, hotels, airlines etc. Expenses included in (1) Cost of Sales will be coffee beans, milk and other such raw materials. (2) Occupancy Costs will include the rental or leasing costs for the coffee shops.

(3) Store Operating Expenses will include the salary of the personnel and the other overheads. Ending Retained Earnings is calculated as the sum of Beginning Retained Earnings and Net Income earned during that period. Any dividends paid out will be subtracted from this. In the above equation, substitute $ 2502.4 for Ending Retained Earnings 2008, $ 2189.4 for Beginning Retained Earnings 2008 and $ 315.5 for Net Income. Dividends Paid is $102.5. So, the analysis that explains the change in Retained Earnings is as follows: Beginning Retained Earnings $ 2189.4 Add: Net Income $ 315.5 Less: Dividends Paid ( plug figure) ($ 102.5) Ending Retained Earnings $ 2402.4. The change in Gross Property, Plant and Equipment reflects any additional purchases or sales of Property, Plant and Equipment.

Substitute $ 5717.3 for Ending PPE, $ 5306.5 for Beginning PPE, $ 1080.3 for Net Additions to PPE. So the analysis that explains the change in Gross Property, Plant and Equipment is: Beginning Property, Plant & Equipment $ 5306.5 Add: Net Purchases $ 1080.3 Less: Revaluation (plug figure) ($ 669.6) Ending Property, Plant & Equipment $ 5717.3 Change in Accumulated Depreciation is due to the current year depreciation expense which is shown in the income statement. Substitute $ 2760.0 for Ending Accumulated Depreciation, $ 2416.1 for Beginning Accumulated Depreciation and $ 549.3 for Depreciation Expense. The plug figure could be adjustment for the revaluation of the PPE. So the analysis that explains the change in Accumulated Depreciation is: Beginning Accumulated Depreciation 2416.1 Add: Depreciation Expense 549.3 Less: Plug figure (204.5) Ending Accumulated Depreciation 2760.9. What are Chegg Study step-by-step Financial Reporting, Financial Statement Analysis And Valuation 7th Edition Solutions Manuals? Chegg Solution Manuals are written by vetted Chegg 18 experts, and rated by students - so you know you're getting high quality answers.

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